Authority
Media & commentary
Dr Vikas Prinja has been interviewed by major TV outlets internationally, has been featured in numerous popular magazines and frequently provides expert opinion for leading national newspapers.
Professional collaborations with global oral-health brands
Oral-B × iADH
Disability Champion
Founded and led the launch of the the Oral-B and iADH Disability Champions programme, a European initiative recognising disability-positive dental practice, and attended the 2024 launch event in Amsterdam alongside international oral-health figures.
View the collaborationOral-B
Professional collaboration
Professional and educational work with Oral-B on oral health communication, including the Disability Champions programme.
Invisalign
Elite Provider
Recipient of the Invisalign Elite Award and an Elite provider of the system, reflecting sustained volume and outcomes in clear aligner treatment.
Listerine
Professional collaboration
Professional collaboration with Listerine on oral-health education and public communication around gum health and daily prevention.
Haleon / GSK
Professional collaboration
Professional collaboration with Haleon, formerly GSK Consumer Healthcare, on clinician education and consumer oral-health communication.
Colgate
Professional collaboration
Professional collaboration with Colgate on oral-health education and preventive dentistry communication.
TV & broadcast
ITV News
Featured on ITV News — the dental health risks of snus and nicotine pouches
Broadcast interview providing clinical commentary on the oral health effects of nicotine pouches, including gum recession and soft-tissue changes.
Nicotine pouches and oral health
National press
Daily Mail
A dentist's verdict on celebrity-backed whitening toothpaste
Interview commentary on whitening toothpastes and colour-correcting products, and the difference between an optical effect and a genuine change in tooth shade.
2023Whitening productsCosmopolitan
The reason chewing gum is actually good for you
Commentary on how sugar-free gum stimulates saliva, helps neutralise acid after eating, and where its limits are.
August 2021Preventive dentistry
Digital media
LADbible
Why smoking elf bars is not the same as smoking flavoured air
Named clinical commentary on what disposable vapes do to the mouth — dry mouth, gum inflammation and the soft-tissue changes seen in younger patients.
August 2022Vaping and oral health
Regional & syndicated
Daily Post (North Wales Live)
TikTok dentist says we have been brushing our teeth all wrong
Named coverage of Dr Prinja's brushing technique explainer, including why rinsing straight after brushing undoes much of the benefit.
December 2021Brushing and prevention
Professional
Oral-B & iADH
International Oral-B & iADH Disability Champion initiative
Took part in the Oral-B and International Association for Disability and Oral Health Disability Champions programme, and attended the 2024 launch event in Amsterdam.
May 2024Accessibility in dentistry
Consultation
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